Content is King and the New King is Video
Google has almost finished its video engine, Yahoo! has already finished their engine, it would appear that the dawn of real on-demand TV is almost here. While most broadcasters are trying to limit the content they provide to the search engines, here is why they should give them unlimited access.
Comcast is expensive, but their downstream bandwidth is incredible. Let's, for those of us who don't have it, think about Comcast's 6 Mbps downstream speed. That is almost enough to provide full quality basic definition DVD content to your computer. Most of us don't want to watch TV on our computer, but that is why TVs now have DVI connectors on them. Ultimately with people working longer and stranger hours, TV on demand will greatly outpace traditional broadcast television. If I had the option, I know I would always use it and broadcasters could position themselves as the high-tech leaders if they were to give search engines programs, with banner or ad-sense type ads around the video. As an advertiser, think about what you would be getting. Someone who would sit there and watch a video or TV show online would be in front of the screen for 45 minutes, an hour long show without commercials. They would unwittingly be absorbing your advertising message for that entire time.
The search engines would become like enormous TV guides, but instead of being stuck with whatever was being pushed by the conglomerate media, you would have the choice of watching content provided by independents. Getting full programs over the internet is the best possible move for TV studios, search engines, and media outlets. Now, if only the old stodgy guys who started the studios would get onto the bandwagon, we'd be getting somewhere.