Dirty Tricks in Web Advertising
Contrary to what most people believe, web advertising is in its infancy. Many companies are still trying to figure out what works, and what doesn't. Their experiments are understandable, they are trying to figure out an audience that spans all known geographic, ethnic, social, economic, racial, religious, ideological, and moral boundaries, phew! That was a mouthful. There are still even newer marketing demographics and sub-demographics being created while they are trying to figure out how to target the old ones. How on Earth is a marketing / web development studio supposed to get a grip on all of it. The answer is elusive, but first I will say what won't get the job done, then we'll explore some ways to get it done.
Spam email is probably the most reviled thing the internet has ever produced, however companies continue to do it, and they put their (click here to remove yourelf from our list) in like 6pt. font at the bottom of their email surrounded by disclaimer information. Most users at this point aren't even looking at the garbage that comes across in their email. They either delete it immediately, or they look at the ad, remember the vendor so that they can never ever buy anything from them again.
Tacky banner ads are the least of the evils described in this article, but they can be just as distracting as pop-ups. Flashing, excessively moving or audible banner ads are no-nos. If you want people to be able to view your website at work without their bosses going nuts, you should make it look professional so that it blends in with the rest of their applications. Not draw attention to it so that they get a repromand for spending too much time on the net.
So, now that we have explored how not to advertise on the net, let's see how to advertise. When I go to Froogle