Possible Apple and Google iTunes Deal
I am really ambivalent on the possibility of a deal between Google and Apple to help the search company figure out how to deploy a music solution similar to Yahoo's launch. Google hasn't been making software for Macintoshes. I am still waiting for Google to release Google Earth for the Mac. It shouldn't be that hard, since they already have a direct 3d implementation. I could see if it were, perhaps using Direct X, or using Active X controls to display it in the browser, but this is a standalone program. Does Google really care about the Apple users out there? On the flip side, there is a really strong business case for the deal.
If Google were to feature songs in the iTunes music store it would be possible for them to expand their iPod penetration even further than the amazing levels it has reached. Believe it or not, the numbers say that the once rabid iPod acquisition rate has begun to plateau, and profitibility of the devices has been diluted by the proliferation of the iPod Shuffle. Still, the problem is that most of the people I know who live in the middle and south-east of the country don't really understand the iPod, podcasting, napster, or anything. Many of them still frequent CD stores. The iPod is mainstream in America's big cities, but it is still fringe on main street America. Google has managed to penetrate much of that market, to a much higher level than the iPod, and Google is a trusted name, much the way Westinghouse was in the fifties and sixties. For Apple to tie itself to Google's image can only be a good thing.
Google, however should take care. Any such deal is going to further Microsoft's already boiling ire. They aren't ready for all-out war with Microsoft at this time, no matter how rich they are. Google is still very dependent upon Microsoft's technology as they have the OS market. When the Google OS comes out…. Sporting a thin client Linux system with a slick interface and applications delivered over the web, then Google will be ready. While they are probably working on something like this behind the scenes, they are wisely not parading it in front of Microsoft. Still, as paranoid as Microsoft is, Google should not tie itself too much to the rival Apple, although it would be better for customers, me in particular as a Mac user, it may not be wise to wake a sleeping giant by shouting in their ear.