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The Microsoft Trinity

Posted: December 31st, 1969 | Author: | Filed under: Apple, Companies, Google, Microsoft, Sun Microsystems, Uncategorized | Tags: , , , | No Comments »

The Microsoft Trinity

Picture of Irv Owens Web DeveloperThis maneuver makes sense in the business world, but it has yet to be seen if Microsoft can truly let these vast entities they have created within the company function independently enough to behave like companies. I think that Microsoft didn't go far enough with the reorganization. It may have been better if they had broken the company up further.

The MSN group should remain on its own, however it should have the full backing and cooperation of the other units. They should focus on adding more web functionality to their applications, like automatic backups for Word, Excel, and PowerPoint to a virtual drive so that you could work on things on the road and away from your personal computer.

What Microsoft has done may improve their ability to react to Google, but that is the operative word, “react.” They will not gain a greater ability to innovate. Their organization won't allow it. They are too tied to their established business cash cow. What will happen however is that Google will see this as throwing down the gauntlet, and they will accellerate their pace for world domination.

In a nutshell, here's how I see things shaping up. Google will launch their nationwide Wi-Fi service that will be free, mostly secure, high-speed internet for everyone. This will be followed by a huge surge in advertising revenue, anticipating the expansion of their market. Microsoft will launch something that is vaguely the same, several months to a year later. Then Apple will release Mac Mini's with Intel CPUs first. This will prompt many PC users to buy a mini just so that they can get their hands on OS X for intel, which will by some amazing feat be cracked at launch to run on any PC. This will do two things for Apple. The first is that it will undermine sales of Windows Vista, second it will increase their Mac sales numbers because they will be moving product. Google will follow with more business oriented applications based entirely on the web, using their desktop application as a vehicle. They will start building widgets for the macintosh that mirror those available through the dashboard. This dual-attack on Microsoft will prove to be too much. Microsoft will remain around, constantly behind Google and Apple and will end up like Sun supplying products to the top 1% of the market while enjoying none of the fame of Google and Apple. Apple will be back where it should have been all along; as the dominant computer manufacturer. Microsoft will remain a close second, but they will continue to slip away until they perform another reorganization.

That is the future. Put it in your pocket right next to your iPod nano!