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What is this Y!Q stuff?

Posted: December 31st, 1969 | Author: | Filed under: JavaScript, Programming, Uncategorized | Tags: , , | No Comments »

What is this Y!Q stuff?

Picture of Irv Owens Web DeveloperYou may have noticed all of the Y!Q links everywhere on my site. It is a new beta product from Yahoo! that allows people to perform web searches constrained by selected content from the page they are searching from. The content that goes to Yahoo! is selected by the publisher and targeted to return even more relevant results than would be possible going directly to the search engine.

When a user visits a search engine, the system has no background about the person to constrain their results so it makes it difficult to perform a search, for example if I knew someone were from Washington State, and they typed in the word apple, then I could assume they might be looking for apple wholesalers, or apple growers, or apple trees. If someone from California searched for the word apple, I might return the company. This is possible if you know something about the person who is searching, which is why personalized search has been receiving more focus of late.

I prefer the context based approach, because then I don't have to provide any personal information for the search engine to give me what I want. It would know just by the content of the web page that I am searching from.

I'll be honing the coldfusion parsing scripts to give the best possible content to Yahoo! I'll be removing words that are less than four characters in length from the article, to get rid of parts of words and words that carry little meaning like 'the.' I hope to have the best, most relevant results, because Yahoo! is offering $5,000 in their contest. Of course there had to be some motive for me to use this beta program!

I suppose that in its final iteration, Yahoo! will create some type of advertising revenue sharing model similar to Google's adwords. They seem to be hoping that it will generate more clicks because of its usefulness to the user. It is still kind of buggy, for example in all browsers other than Safari 2.0 a semi-transparent overlay pops up when the Y!Q link is pressed, on Safari, it takes you to Yahoo's relevant results page. Hopefully they will fix this soon, I'm pretty sure it has something to do with the changes Apple made to Safari's javascript processing engine. Also, since I am trying to automate this, sometimes a character gets into the string, and causes the Y!Q to return something not valid. I hope this will help with your searching.