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Why NBC Leaving iTunes Sucks

Posted: December 31st, 1969 | Author: | Filed under: iPhone, Uncategorized | Tags: | No Comments »

Why NBC Leaving iTunes Sucks

Picture of IrvinMany Apple fanboys don't care if NBC leaves iTunes. What they are not seeing is how fragmenting the market, in this case, will actually make things worse for users.

The real problem here is that everyone has decided that Apple's method of tying the device to the music service is the best. They, namely Microsoft, have understood that people want for their stuff to just work, they don't want to have to figure out if the DRM stuff can be converted, if it has DRM or not, etc… Well, Apple with the iTunes store has done this very well. If NBC leaves and goes to Amazon with their Microsoft DRMed movies, it makes it so that now I will have to have two devices. One PlaysForSure device to sync up Amazon's content with, although it will probably work with the Zune, and my iPod / iPhone to play all of my existing DRM stuff and anything not from NBC.

What they are setting us up for is a world in which we will need multiple music players to enjoy the content we like, or we will be forced into piracy by having to employ various hacks to get the DRM off of our music or movies so that we can put it onto a device.

I know what the MPAA and the RIAA are trying to do. They are trying to instigate malcontent with Apple so that people will be forced back into buying DVDs and CDs so that they can have the “Fair Use” of content that the law has promised.

That plain old sucks. I enjoy the convenience of getting what I want right now. I don't want to wait for the Amazon shipment or whatever. I like paying $0.99 for a song, I don't want to have to buy the whole album for $12.99 if it sucks just to get a song. I really don't want those days to come back.

NBC should reconsider. There is no way I am giving up my iPhone for a Zune, or any other device any time soon, so I'll just have to miss out on all of their content. I just really don't like where all of this is going.