I was wondering how long it would be before NBC started to bite the hand that feeds it with Hulu. I still think that eventually NBC will completely kill it, with help from Comcast.
First of all, I was amazed that Hulu was allowed to exist, and once it did, I started to count the days until it was killed. Not that I don’t love Hulu, I do. I think that Hulu, Joost, and other sites that blend big media programs with net content are awesome. It allows me to watch television again.
For several years, I didn’t care what was on TV, I didn’t really watch TV. All I did was watch Netflix and YouTube, when I wanted to consume video. I know that I am not the only one that doesn’t have time to sit down and watch my favorite TV shows in primetime. Not to mention that I don’t even know when most of the shows I like air. Before Hulu, and Joost, I didn’t even care, I just stopped watching.
What I can’t understand is why NBC seems to not understand that no one wants to watch TV at preset times anymore. Not to mention that if I am going to be advertised to, I don’t want to pay for the “privilege” to watch shows at a time of my own choosing.
As far as Comcast is concerned, I can’t believe that it is a mistake that everytime I watch a show on Hulu, now that Comcast has run my local ISP out of business and bought it at bargain basement prices, all I see are US Military and Comcast ads. Comcast, I am not going to pay more for your cable package, I am not going to pay for your “on demand,” and as soon as there is an alternative that can provide some semblance of decent speed, I am not going to pay for your compromised internet. They claim that they are packet prioritizing to ensure network integrity, but Hulu is much slower than it used to be, even while doing speed test show something like 14MB burst downloads. That doesn’t make sense. I went from 4.5 MB down to 6 with 14 burst and it is slower? I have all this speed, but I can’t use it for anything… Fail…
By removing its content from Hulu affiliate sites, NBC is proving that they don’t get that consumers want to consume video in the way they want to consume it. I am seriously considering just buying this stuff from iTunes and being done with it. CBS gets it, and are doing a good job, the only problem is that they just don’t have the content.
I think they must believe that if people can’t get the NBC content anywhere except for the TV, that they will just sit in front of the Boob Tube and watch it, but they are wrong. People will stop knowing about the shows, and will begin to look for alternatives like video games, or short, indie programs that will be readily available on online only networks link ON Networks, Revision 3, etc… I already consume way more video podcasts than TV shows anyway, it wouldn’t take much for me to just drop TV entirely. What would that do to NBC’s ad revenues? Comcast needs to get a clue and realize that they are a dumb pipe, and they need to forget about the Coax business and get with the TV over IP business. If they want to compete, how about creating their own quality content to get the ad business instead of crapifying my internet connection, and spamming me to try to get me to embrace their dying business model.
NBC will never get it. They need to just go away. I like a few of their programs, like Battlestar and Heroes, but I am not sure that it is worth the effort, especially with iTunes and Netflix around. If they take that away, well I just don’t know, perhaps I’ll have to write and produce my own Sci-Fi stories.