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iOS 6 is Going to be Lame … But Apple’s Competition Should be Deeply Afraid

Posted: June 15th, 2012 | Author: | Filed under: Apple, Companies, Google, Microsoft | Tags: , , , , , | 1 Comment »

The surprises everyone was waiting for from the Apple’s WWDC keynote never arrived. Instead, we got a handful of evolutionary features added to generally excellent software, and an amazing piece of hardware. I was actually yawning while following the liveblog. That fact should have the entire tech industry shaking and quaking. That boring keynote just put everyone on notice, but they may not realize it yet.

Apple has done this before. A few years before the launch of the iPhone, the iPod, iMac, and Mac OS X went through a period of minor updates, feature and spec bumps. All of these products never became any less incredible, but Apple wasn’t doing anything exciting.

We know now that Apple had a light guard working on continuing to bump aspects of their main product lines, while the majority of the engineers were toiling deep into the night to build iOS and all of the apps that we all know and love that launched on that device, namely mobile Safari.

It took them several years, while they were consolidating their dominance of the PMP market to completely disrupt everything we consider true about mobile computing. That is not to say that the products they launched in the interregnum weren’t great. The iPod nano launched among other things, but I remember thinking along similar lines as others, is this all you’ve got Apple?

The answer today was obviously, No. They had much more, and knew it.

We are seeing the same general stagnation today. It makes you wonder, what the hell are they doing in there? There is really no way to know, but when it is ready I would expect no less disruption than we saw when the iPhone came out.  Apple has maybe 14,000 engineers, do you really think that all of them are working on iOS 6, Mountain Lion, or trying to make the MacBook Pro thinner?

Apple takes their time, so it could be six months, or it could be three years. If I were a competitor of Apples, I’d be getting ready to be disrupted.

I’d think bigger than a television set Apple has already made personal content consumption more prevalent than group consumption.

Sitting around the TV and watching a movie rarely happens anymore. Everyone in the family, each watches whatever they want on their phone, iPad, or laptop.  Apple’s next great breakthrough doesn’t even have to be strictly media or tech. Perhaps it will be the iCar,  some sort of iAutomation for your house, the iHome, who knows.  Perhaps their plan is to start building luxury apartment buildings in San Francisco.  Making spartan, but delightfully, designed homes built out of glass and aluminium.


  • http://calmlynarczyk.com/ Calvin Mlynarczyk

    I was joking with some people on The Verge the other day about this and we all just attributed it to hopeless optimism. I am still not convinced the new leadership at Apple has got its act together, but I agree that the underwhelming updates in iOS 6 and Mountain Lion couldn’t have been occupying all of their manpower.