Today is a good day to code

Hands on Review With The Apple iPad

Posted: April 3rd, 2010 | Author: | Filed under: Apple, Companies, iPhone, mides | Tags: , , , | No Comments »

Today at around 9 AM my opinion of the Apple iPad changed. In one of my previous blogs, thoughts on the apple iPad, I commented that I wouldn’t buy the iPad if I weren’t a developer, and if I hadn’t I would be seriously disappointed that I hadn’t.

The first thing that I noticed was that the iPad feels really sturdy. It feels as strong as s piece of solid aluminum. The on screen keyboard is pretty good, in fact, I’m using it right now to create this post. But using the Apple Bluetooth keyboard with it makes it clear that this thing has the ability to replace my laptop for most of the reasons I carry one. My own app looks great, although not without it’s minor bugs. A friend found a way to get into an endless loop with the code completion dialog. It took me a while to figure out a work around, it turned out to be changing the orientation.

Browsing the web is just …. Natural … There is a quality to using the web on this that is difficult to describe, but it is like nothing else. I would recommend that if you can wait, the 3G version would be better if you don’t mind AT&T, and you don’t mind paying them extra. If you do not have an iPhone, it may make sense to pay the extra. If you do have an iPhone already, then it just doesn’t make a ton of sense to me. I will probably get a MiFi somewhere and just sign up for a contract.

I would recommend getting a case as well. While I am not afraid that it will break, it is bigger than it feels in your hands and as such is a pretty likely candidate for some unintended bumping. The battery life is stellar. I don’t even think about it, and at the end of the day I still have 47% power.

The app situation is pretty unclear. I added a bunch of apps to my iPad hoping that more of them would have been optimized for the iPad. But it seems that most developers opted to create completely separate applications for the iPad. I was going to do that as well, but I didn’t want the headache of having to maintain two separate applications with the same functionality. The doubled applications range in usability. I found that most of the applications were very usable in their iPhone form.

In summary, my opinion has been changed. The iPad is a game changer. Mides on it is excellent, especially with the bluetooth keyboard. The iWork suite is fantastic. I love this form factor, it feels like you are playing with the future. It is also awesome to be able to stream episodes of Top Gear on my iPad with the Netflix app. I am glad that I got the 16 GB version, I really find that I don’t need more storage since I always have my iPhone with me, I haven’t found that I run out of space, especially with the convert to 128kbps AAC option in iTunes 9.1. Since this is a first impression, I’ll check back in after my experiment to see if I can live with the iPad instead of a laptop for a couple of weeks.


Mides 1.8 Release

Posted: March 29th, 2010 | Author: | Filed under: Apple, Companies, iPhone, mides | Tags: , , , | No Comments »

On Thursday I submitted Mides 1.8 to Apple, hoping to get it in for the big launch of the iPad store. However, it got kicked back to me because the reviewers approached it in a pattern that I hadn’t tested. They exposed a bug related to some #ifdef code that had hung around after my refactoring.

While I am disappointed that I didn’t make it for the launch, I am happy that Apple found that bug before my customers did. I have since fixed that bug and fixed some other minor issues related to SFTP. So all in all, this release should be a really good one. Unfortunately I’ll have to wait a few days to resubmit until my iPad comes in the mail. It’s better to test on real hardware. I could sit here and pretend that I didn’t want to release until I had the device to make sure that I had everything just right, but I am too honest for that.

I think that this is a huge launch and would have loved to be there at day 1. Suprisingly I just missed the 2.0 launch in much the same fashion. But I was in the store about a week or two later. Fortunately we won’t have to wait that long this time.

The announcement that Apple was accepting apps before the hardware shipped caught me by suprise. I thought they would make everyone wait until the device was out. 1.8 is a very ambitious release, trying to get SFTP and the iPad refactoring into it.

I’ll probably keep plugging away on 1.9 until I can resubmit my 1.8 branch. Mides on the simulator is awesome. I can’t wait to load it up on my shiny new iPad, I can’t wait for everyone who is supporting and using mides to do the same!

*EDIT* 4/2/2010

Mides actually will make the launch of the iPad app store.  In fact, it is in there already!  I am super jazzed to have a launch title on the AppStore.  The iPad version is pretty cool.  Just having more screen real-estate is huge.  I hope that there are no strange bugs.  Once I get my iPad on Saturday, I’ll sanity check it and try to fix any bugs that I notice.  Apple did pretty good due diligence on the app though, so I figure it is OK.


Why I Decided to Raise the Price of Mides

Posted: February 13th, 2010 | Author: | Filed under: Apple, Cocoa, Companies, iPhone, mides, Objective-C, Programming | Tags: , , , , | No Comments »

A few days ago I completed an analysis of what my profit and loss looked like for both of my applications. What I discovered was very disturbing, or would be to any entrepreneur.

I have to date put around 200 hours of work into Mides and around 90 hours into CycleMetrics. So far I have made less than $2,000 total on either of them.

Part of this is my fault, I started out with something of a flawed concept with the design of Mides because I was in love with the idea of nested code, self closing tags, and closures. This ended up eating away almost all of the devices’ memory, and was so recursive as to be nearly unmaintainable.

So I killed my darlings, went in for a heavy refactoring of the code without nesting, and ended up with a pretty decent mobile IDE.

However, at what my hourly rate is at this point in my career, based on my salary plus benefits, I am as of now, with all of my original plus ongoing effort into the software, about $30,000 in the hole on Mides, and $10,800 in the hole on CycleMetrics.

When I launched my app, shortly after the app store launched, I thought that I would be able to make back my money in 2 years and get positive. It has been 2 years, and I’m nowhere near making my investment back.

This is mostly O.K. since I have an awesome job, and I’m not missing a house payment or anything, but I think it is unwise to basically give away software that you keep shelling out effort on. I can’t let it die either, that doesn’t make sense, I love the idea of programming on your mobile, and I love the idea of being able to code on the apple tablet even more.

I also hate ads, and don’t want to do the ad driven thing. So while I’m still subsidizing the hell out of Mides at $9.99, it isn’t the slap in the face that $4.99 was.

So as a result, I have decided on $9.99 for Mides. I am putting in a fair amount of work to get to the tablet in an intuitive and sane manner, I also have a bunch of features planned. Some of which have been suggested by the awesome community at getsatisfaction.com/mides, and others that fit in with my dream of Mides.

I am still not sure what I want to do about CycleMetrics, but I have some online features that should be able to drive more reveneue for me. I don’t want to go to ads, and I don’t want to lock users in or try to steal their personal info to try to make a buck on it. That just doesn’t jibe with my philosophy.

We’ll see if the market thinks Mides is worth $9.99. I still think it is worth way more, but that is because I see it as it will be, not as it is. If people don’t think it’s worth $9.99, then they will later, but I can’t promise to keep the price there as I struggle to make it my dream of a fully featured mobile development environment.


What if Apple’s Vision of a Modern Platform is Right?

Posted: February 8th, 2010 | Author: | Filed under: Apple, Cocoa, Companies, Google, iPhone, Microsoft, Objective-C, Programming | Tags: , , , | No Comments »

This past weekend, I was thinking more about the iPad.  One of the thoughts that kept coming back was about the iPhone / Cocoa Touch development ecosystem as a platform, and how that looks in comparison to existing platforms.  The conclusion that I came to was a bit disturbing to me as a developer concerning the future of application development in general.

It is somewhat useful to quickly recap the development environments of the past to contrast them to today.  First we need to talk about Microsoft and what a platform meant to them.  To Microsoft, the computer was a tool for technical users.  Even if their said goal was to put a computer on every desk, the engineers clearly have and had difficulty putting them into the place of their users.

As the computers’ abilities increased, so did their complexity, and the complexity of the OS.  Doing simple tasks like taking a piece of text from a word processing program and putting it into your spreadsheet program in DOS was mostly ridiculously complicated.  Windows made things a bit easier initially, but only for the most technical users.  Doing what should be mostly simple tasks were still difficult, DOS was still around and necessary to do many common tasks.  The thing booted from DOS which created no end of problems.  It just wasn’t an optimal solution for the mass of computer consumers out there.  This was evinced by a proliferation of “computer” classes which were supposed to take the burden of designing something that was easy off of the engineers who designed the system.  That it did, and they proceeded to make a system that was even more of a tangle.

For those who would say that the Macintosh is much easier, I take issue with the word “much.”  In reality Unix / Linux / Mac OS X.x is not terribly easy to use.  To someone who has a good understanding of the computer, and conventions it is much simpler and more straightforward to use and manage.  For a technical user Apple does a fantastic job of making most things that normal people want to do easy without preventing technical users from doing complicated things, but the underlying complexity is not without its cost to the typical end user.

Now, if you were designing a platform today, for millions of people worldwide, with different levels of technical ability, the issue of computer and operating system security looming large, and the ever increasing abilities developers have to make computers do insanely complex things in the blink of an eye, how would you develop it?  Would it be like Windows, putting the burden of learning, understanding, and protecting themselves on the user?  Would it be like Unix / Linux, putting the burden of everything on the user, but exposing incredible levels of customization to the user?

What you would do would depend on what your goal was, but if your goal was to provide the best possible user experience, you would likely ( I know that I would ) take it upon yourself to protect your users from viruses, phishing, hacking, malware, etc…  You would likely make it difficult or impossible for developers working on your platform to make choices that would negatively impact the usability of the platform.  You might choose a somewhat difficult language combination for development to make a barrier to entry for developers, to make sure that the developers that did create for your platform were of a caliber such that they could actually make compelling content for your devices.

You might establish a certification board of some sort to determine if the applications being developed for your platform met your requirements for ease of use, stability, and security.  You may come to the conclusion that the only way to enforce your vision of the platform and be the ultimate consumer advocate, you would have to make sure that every application went through this board before they were available on your platform.  Once available for your platform, you might make the installation and configuration experience as painless as possible for the user, even if it meant imposing further complexity of implementation on the developer.

Does any of this sound familiar.  When I went through, designing a platform as a consumer advocate, what I ended up with was pretty much like what Apple has for the iPhone / iPad / iPod Touch development environment.  With one exception, I was actually more stringent in that I wouldn’t allow wapletts ( web application applets ) on the platform.  I would require those developers to just build a web application customized for the experience.

The funniest thing, or strangest if you don’t like that colloquialism, was that designing the platform as a developer, it didn’t look anything like this, in fact, it looked much more like the development experience around Ubuntu linux.  Where I ended up is that perhaps as developers, we are heaping too much responsibility on the average user trying to use the platform.  I think that Apple has the right mix with the app store experience for the types of devices that are running the Cocoa Touch framework on Objective-C.

That being said.  I don’t like it.  However, I understand it, and the UX / UI Designer at my heart rejoices at the emergence of this paradigm, where the responsibility for security and workflow consistency are on the developer, not the user.  But the programmer in me rebels at having someone tell me how to design and implement what I want on my device.  Having someone lord over me as to what is an acceptable software application is irritating to say the least.  I think the UX designer, and consumer advocate in me wins, and there are platforms like Mac OS X that I can work on to satisfy the programmer urges in me.

I predict, however that Apple will do away with the use of the existing Mac OS X on the MacBook,the iMac, and the MacBook Air.  I think they will start running this Cocoa Touch OS with all of the restrictions and HIG guidelines as the iPhone.  I think that there will be an app store for these devices, and I think that it will be the only way to install software.  Seeing iWork on the iPad is the first example of the migration of Cocoa Touch to a full fledged computer operating system.

Apple will probably, keep the MacPro line and the MacBook Pro, perhaps adding an iMac Pro running Mac OS X.x in the way we have always come to expect it, and it will likely become even geekier than it already is.  The most floor slapping, hilarious thing is that Apple has come full-circle to an old Microsoft idea that was right on, however, big surprise, was improperly executed.

Originally Microsoft had its Windows Professional and Home lines, they had Windows 2000 for business and Windows 98 for home users.  The concept was that they wanted to have a much simpler OS for normal consumers and a much more complicated, and powerful, platform for businesses to use.  Apple has slightly turned this on its head, they, in my humble opinion, want to have a platform that is an awesome one for media consumers, and general consumers, and a platform for the programmer geeks that have made Apple what it is.  It is for that reason that I anticipate a iPad Pro soon after the launch of the iPad, perhaps even as soon as WWDC ’10.  The iPad Pro would likely run a Cocoa Touch OS that was less restricted, and more like Mac OS X.x.

Ultimately, I think Apple wants, and will make everyone happy, but we are at the beginning of this incredible consumer platform, and I think that for its stated goals, the App Store, the “awful policies,” et cetera, are the best possible way to get to it.  However, I think for its perception among geeks, Apple needs to communicate their strategy as soon as possible.  If they intend to make all of their devices like the iPod Touch, then we have a problem.  However, this is extremely unlikely.  I can’t wait until WWDC this year!


Thoughts on the Apple iPad

Posted: January 28th, 2010 | Author: | Filed under: Apple, Companies, iPhone | Tags: , , , , | 1 Comment »

First off, let me say that I am an apple fanboy to the highest degree.  Prior to today, there has been only one Apple device since 2001 that I have not really wanted in its original form, that product is the Apple TV.  Today, there are two.  In the rest of this post I’d like to explore why I feel this way.

There are bound to be many, many people who will find a tablet like the on Apple described yesterday to be wonderful.  I am coming from a slightly different place, as I have a MacBook Pro, an iPhone, and a Kindle.  What I was looking for was something innovative enough to replace all three, and the tablet isn’t it.

Looking at my needs for a portable computer, we can eliminate the tablet right off.  It can’t run GCC, it can’t run clisp, PHP, etc… So for me as a developer it isn’t practical, as a writer, it is.  Between iWork’s pages and the keyboard attachment, it will make a fantastic transportable word processing device.  The biggest problem with this is that I can’t run openoffice or word.  Not that I would necessarily want to, but if all of my files are in word format, and Pages mangles them, then this is a non-starter.  Also, without the ability to move files easily onto and off of the device, I’m sure there will be a mobile me tie-in here, it just isn’t as flexible as my laptop, ahem… netbook.

On the smartphone front, this device is way too big to put into my pocket, doesn’t have a camera, and doesn’t support standard cellular voice.  Of course I could use skype, etc… but sometimes, for as much as we complain about AT&T, it is nice to just make a regular voice call and have it not be complicated.  On top of that, since it doesn’t tether to my iPhone, something that I should be able to do just in general.  Instead, I have to, on top of the data plan that I already pay for for my iPhone, pay an additional $29 per month to use the internet.  The 250 MB plan is a joke, as soon as I watch a few Hi-Def youtube feeds, I will have gone through it.  This doesn’t replace my smartphone, iPhone.  It doesn’t even really work together with my iPhone.

While the iPad, even with its unfortunate name, has a really beautiful ebook reader application.  The books are way more expensive than the Kindle, and the screen is still a backlit LCD.  I can read my Kindle just fine in the high-noon sun, which I do a lot.  I can read my kindle with no problem at the playground with my kids.  I can’t even see what is on my laptop in the sun, perhaps the iPad will be better, but it doesn’t even come close to the readability of the Kindle.  It is great that the battery life on the iPad is 10 hours, I can’t look at the screen reading text for that long.  So it doesn’t really replace the Kindle in its current form.

Overall, it is awesome at some things, but it doesn’t really replace what I have, is it better at browsing the web than my laptop with a 3G card?  No, not really, I can use Verizon or Sprint 3G, I’m not stuck with AT&T, I have the choice to use Firefox or Google Chrome, I’m not stuck with Safari.  I like Safari, but Chrome and Firefox have better features.  Is it better at media, since I tend to consume a lot of audio podcasts, no it isn’t.  For users like me the iPad is just what I hoped it wouldn’t be, its a big iPod touch.  I already have an iPod touch and an iPhone and a laptop.  There is nothing that the iPad does that would make me replace any of them, not even the iPod touch, since I can actually put that in my pocket and take it with me.  There is also the neck pain that comes from looking down into your lap for 4 hours that we have all felt from playing games on the iPhone.

I don’t intend to buy the iPad, at least in its current form.  I was really hoping that Apple would come in and do something super cool with gestures or something to make that form factor work, what they have done is smart in that they aren’t really challenging the other markets, they are trying to make a niche that is there own.  I think the super wealthy digerati will buy this, and some people who don’t already have an iPod Touch or a Kindle, or even some people who don’t have a laptop, but most people will still spring for the $300 netbook over the iPad.

It has dawned on me though that the iPad is a megaton bomb on Google’s Chrome OS hopes.  iPad Safari will be able to run all of the google apps in the same fashion that Chrome OS likely will, from an icon on screen, so to the majority of users they will be the same.  Google does have one advantage, and that is its openness.  Google is talking about allowing NSAPI plugins that run native code on the platform, Apple can claim that one could just write a native application, but it doesn’t allow augmenting the web browser to provide additional functionality to web applications.  The lack of openness could end up biting Apple as we transition all of our desktop environment to the web.


Mides 1.7 New Features and Changes

Posted: January 25th, 2010 | Author: | Filed under: Apple, iPhone, JavaScript, mides, PHP, Programming | Tags: , , , , , | 2 Comments »

I wrote Mides originally to help me to write web applications when I am on the go.  A huge part of web application development is JavaScript.  The iPhone / iPod is an awesome device for heavy client JavaScript apps.  So as a result, I added JSLint in Mides 1.7 to make debugging JavaScript easier.

The main problem with the developer setting in Mobile Safari is that it is inaccessible to other applications.  Since one of the main purposes of Mides is to enable development with either no, or an unreliable internet connection, it wouldn’t be possible for Mides’ internal HTTP server to run and serve the mobile safari application with content.  This is the entire reason I wrote an HTTP server for Mides, so that JavaScript XHRs would work correctly for testing.

What I have done to help out with JavaScript debugging is to modify Douglas Crockford’s JSLint library slightly to make it work on the iPhone.  It helps out with outright errors, but also with many excellent tips for writing safe and readable JavaScript applications.  You can see the errors and optimizations by tapping on the burst and exclamation point icon when it appears over your JavaScript or HTML.  This feature is optional and can be disabled in the iPhone settings.

Another issue I wanted to address with a new feature is that I always forget the argument, or the exact PHP method call that I want to use, especially around MySQL.  I already had the documentation in there, but since it is a full-text search, it tends to take a while.  So I added a new feature that allows you to look up just the method signature, that is the method name and the arguments to the method.  I didn’t want to put a button in there for this, it just didn’t seem right.  I tried for a while to come up with something usable, and I think I have figured out something that works.  You just need to twist the phone to the right ( or left ) to do the code-completion on the method.  If the text before the cursor matches one or more PHP method signatures, then it will add that value in context, in line into your code with the argument types.  If it matches more than one, it will display a modal dialog that will allow you to choose from the top 5 PHP methods that match what you have typed.

One fix that a customer asked for on getsatisfaction.com/mides was that I make tabs parse properly.  I also added that in Mides 1.7, now your tabs will be properly displayed.  To create a tab, just space 5 chars into the document.

I am adding features both at the request of customers on the burgeoning community on getsatisfaction, as well as through my own usage of the product.  I probably won’t implement all of them, but please keep the suggestions coming.  They help tremendously.  Some of them are really tough to implement, but if they make it more usable I’m all for it.

One of the main issues around Mides is moving files onto and off of the phone, Apple hasn’t made it easy, and FTP is not the best solution, it is a nightmare to support, and difficult for users to set up.  I thought about having a small application that you could install on your Mac and PC that would make it much easier to transfer files with, but this didn’t seem like the best solution either.  I am actively thinking through better ways, but nothing so far has really stuck.

At any rate, I am constantly trying to make Mides more useful, I know it has been rough, but I’m glad to see that some of you are starting to get real use out of Mides.  I hope to keep making it better and eventually to rival and in some ways improve upon the desktop coding experience.


Why the Volume Approach to Sales in the Apple App Store Won’t Work

Posted: December 16th, 2009 | Author: | Filed under: Apple, Companies, iPhone | Tags: , , , , , | No Comments »

For a few months I have been thinking about the app store. Specifically I have been thinking through all of the drama and screaming that is occurring on the internet over the rejection of a few apps, the difficulty of finding anything quality in the app store, and the impact to actual users. The conclusion that I have come to is one that is different from the conclusion to which I had figured I’d arrive before thinking deeply about it.

Basically the App Store is great for Apple, but bad for developers. OK, you may think, well that is obvious and it is, but I don’t think that it is quite as simple as that. Firstly, I think Apple has brought their brilliance for marketing physical machines, accessories, and their integrated software and applied it to third party applications. Secondly, they have created an ecosystem where sales volume is king and the primary means of competition is over price, not quality. Regarding the second point, I am certain that they did not intend to do this however, it is in fact where things are today.

To understand why volume alone in software sales does not make one rich or profitable, you have to look at the contrast between physical goods sales, and service sales in an environment similar to the app store.

Imagine that you have an area like the Akihabara district in Tokyo, Japan, where you can buy anything technology based, motherboards, cameras, MP3 players, etc… Everyone who wants to sell this stuff crams into the Akihabara district even though there are already thousands of people there selling the same exact thing. So why would you do this one might think? It is because even though you have to drop your price to compete with the others, the number of people who will come to the Akihabara looking for some electronic thing is very high, if you were to locate elsewhere, you could increase the price, but you would have fewer people coming to your store. This is less than optimal for someone selling a physical good, to understand this, you have to look at how profitability works when selling a real thing.

If I can buy 5 widgets at $2, my cost is $10, if I sell the widgets at $4, my revenue is $40, my net profit is $30, not too bad. Now lets say I move into the Akihabara, I will need 1000 widgets to accommodate all of the foot traffic, and the people who want my widgets. Because I can sell 1000 widgets, the supplier is willing to sell them to me for $0.25 each. Now I have to cut my price because I have thousands of others selling the same type of widget, so lets say I cut the price to $2.50, my cost is now $25.00, but my revenue is now $2,500, that leaves my net profit at $2,475. I am making way more money now that I am in the Akihabara, even though I am losing some business to my competitors and my per item cost is lower, my profitability is actually better.

Now, lets say we do the same thing for a service based industry like plumbing. I have a plumbing business out in the suburbs and I charge $175 / hour to fix plumbing, maybe I get 100 hours of work every month since I am out in the suburbs and I am the only one. I am making $17,500 per month, I’m doing pretty well. Now I move into the plumber’s alley in town with 50 other plumbers, well, in order to get jobs, since it is so easy for customers to shop around, I have to cut my rate to $65 / hour, and since I am around there with 50 other plumbers, there is a bit more foot traffic, but I am just one guy so when I am out on a job, I can’t collect any more work. Now I am doing 150 hours of work each month, but at $65.00, I’m only making $9,750 per month. The answer would be to hire another guy, let’s say I do that, now I can do 300 hours of work each month, but I have to pay this clown, plus the drain on my time to train him to do it my way, after his pay, I am making $45.00 / month, $13,500, not bad, but still not as good as working less and making more in the suburbs.

Software is not exactly the same, but it is similar enough that the calculus works out nearly the same. I have just seen this happen with my CycleMetrics application, which applies to a broad vertical, versus my Mides application, which applies to a very narrow vertical, and came out when there were very few items in the app store.

With software, there is a significant up-front cost of your, or if you have to hire a team, your team’s time.  But for most people in the App Store, it is just you, lets say you want to build a really high quality application, it takes you about 18 months to get it all done alongside your day job.  You have put about 2,000 hours into it.  Typically your time is worth about $125 / hour, or at least that is the neighborhood in which an agency would price you out at as an iPhone dev in the bay area.  So you have put $200,000 into this iPhone application, or if you were to do a 12 month consulting job instead ( because it would be full-time ), that is what you would have made in salary plus benefits, or salary if you are a typical contractor.

By the time you put out your app, there are 300 other applications that do the same thing, 90% of them are crapware fake web apps with a Cocoa wrapper.  But in the App Store, the users can’t really tell the difference since the reviews have been gamed endlessly.  You don’t do any of that stuff, you play by the rules.  All of the other apps are priced at $0.99.  The target you have set to recoup your initial capital investment of $200,000 is two years.  You expect to sell about 100 a month average over 2 years, because your app is super awesome and you get a good pre-release review.  You realize that you would have to sell your app at $84 each to make that up in 2 years.  So you give up and hope for the best, you hope that Apple features you, or you hit the top 50 list.  You price your app at $19.99.  Apple rejects you a few times, so you have to put in another 100 hours into getting through the review process, now you are 2100 hours into it.  You figure you will eat that as a sunk cost now, chalk it up as a learning experience.

You sell 15 initially because people think it is so awesome that name-the-apple-podcast reviewed it.  Soon you start to notice a few bugs being reported in the comments that the Apple review has missed, and so have you.  But it will take a while to get the fix to market, and so you start this process over and over again.  This time it only takes 10 hours, but you have invested 2110 hours into the project, and have a 2 star rating in the App Store.  Now your sales are so low that you have to drop the price to keep moving units.  If you try raising your prices later, you will just not sell.

Even if all of the past time is sunk, you have future time in support and maintenance costs, even if you don’t add features.  It is the plumber model, you can never be as profitable as if you are a single guy working in an area in which there is nothing else like what you offer.

Most developers don’t count their initially invested time as money, so most developers don’t see this, but time is the only truly non-renewable resource.  They hear about the guy that sold 80,000 copies of x game in a month and raked in a million dollars.  Of course there will be a few like this, its like winning the lottery.  Apple picks a few and they do well for a time, after that however, they get pushed back into the pit with everyone else.

So, is there any way to fix it?  Apple has no incentive to fix it, they, and the app consumers are the beneficiaries of the huge delta in hours invested in the iPhone apps in the app store, and the lack of profit that the devs are getting.  I don’t think we should complain about it though.  It is awesomely powerful to be able to reach millions of people through the app store with a tap and a search.

There are three ways for devs to acheive profitability, one is for everyone in a section to raise their prices.  The overall sales volume would drop, but the profitability would increase, and everyone would make more money, not as much as if they were by themselves in the section, but more than they can make with the brute force of the quasi-free market forces in the app store.

The second way is to use the app store and your application to sell services outside of the app store, like Omni or pandora.  In Omni’s case, they use OmniFocus to drive sales of their mac desktop application where they have a vertical they own, selling productivity products for Mac OS X.  In Pandora’s case, they are using their application to drive affiliate link revenue as well as potentially some aggregate data mining products.  Either way, the bulk of their revenue is going to come from their other business efforts, the App Store is just an adjunct to this.

The third and probably most difficult way would be to come up with a product that is so unique in its technical application that it creates a natural barrier to entry, or to create a product for a vertical that is profitable, but is so small or difficult to understand that most competitors wouldn’t bother.  Examples of this would be like some sort of law research assistant with artificial intelligence that you could charge $199 for, or a notional application that would speak to industrial robots for which you could charge $30,000, but then you become acutely aware of the 30% that Apple charges.  At that price point, it might make more sense to develop it for Android and offer it directly from your site, but you get the idea.

The gist of all of this is that Apple has created a wonderful retail location in the image of their physical item store, one in which they have a monopoly on impressions and can leverage economies of scale.  Since economies of scale have no clear practical application to software development, the App Store should be seen as a massive lead generator for some other monetization strategy.  Getting angry at Apple for being Apple is pointless, take what they have given you and use it.

The last thought that I will leave you with is that Objective-C development is fun, and researching the background of Objective-C / Cocoa from smalltalk is also fascinating.  I am not for one minute suggesting that you shouldn’t develop applications for the iTunes App Store.  On the contrary, I think you should, but you should develop the applications because you enjoy the process, not because you hope to recoup your investment in a number of years.  You will likely not be able to recoup but a fraction of what you have invested.  That is not to say that you won’t get an awesome job with someone who has figured out how to make money in the store because of that initial time investment.  That is what I would be using the developer program for, to enrich and expand my programming abilities, not to try to get rich quick.


The Case For Apple In Five Parts : A Rebuttal

Posted: August 12th, 2009 | Author: | Filed under: Apple, Companies, iPhone | Tags: , , , , , , | No Comments »

After reading Jason Calacanis’ “The Case Against Apple-in Five Parts” I had been thinking about a response.  I have found myself on the same side of his argument time and time again, more so over the past few years, but I don’t agree with him, and here’s why:

About 8 years ago, I switched from PC to Mac.  I bought a Bondi Blue iMac.  I wish I could say that I have never looked back, but that just wouldn’t be true.  There are some very great things about Windows, and the PC market in general.  I have, from time-to-time thought of switching back, and I have even tried a few times.  What happens is that it always looks better from the outside in.  When you actually start using that stuff and running into the problems and confusion, you realize why you chose Apple in the first place.  It is really like cheating on your significant other, and realizing that the grass is always greener, then coming back to find a challenging but still rewarding relationship.

Jason’s point #1: Destroying MP3 player innovation through anti-competitive practices

Jason Calacanis asserts that Apple is killing innovation in the MP3 player market because they don’t allow other devices to sync with iTunes, and they prevent the iPod / iPod Touch / iPhone from syncing with other music programs.  I would heartily disagree.  I think that Apple has made their store DRM-free over the past few months, yes after intense pressure from their customers, but they did it.  You can pay your fee of $0.30 per song to get out of iTunes jail if you wish, then use whatever music organization software you like.  You can even put the now liberated AAC files on your Zune if you want, or you can convert them to MP3 and use them as you would.

You can’t sync iTunes with other music players.  Apple does not want to encourage that behavior for several reasons.  First of all, it goes against their business model.  Apple does not sell software for profit, they sell hardware.  If they were to allow you to sync your cheap $20 MP3 player with iTunes, the development team and the IP that went into iTunes wound net them $0 back for their investment with each user that did that.  Apple only makes software to sell hardware.

Apple does nothing to stop someone from creating their own awesome music organization solution and portable music player.  No one else has done it. What all of the other options in the market are, is hodge-podge crap cheaply thrown together with no attention to detail.

Apple is dominant because everything else is the suck.  As soon as you try to use other music organization software with an MP3 player that installs crap drivers that crash their PC and music program, or they get only half a song, or only half of their play-lists copy over  onto their device and it reboots constantly, they realize their mistake and go back to iTunes and iPod.

Jason’s point #2: Monopolistic practices in telecommunications

Come on, Apple didn’t pick AT&T to be the only carrier that would get the iPhone, they approached the carriers around the world that they thought were the best.  Those carriers didn’t want to accept Apple’s terms, and passed on the iPhone.  Apple had no choice but to go with the carrier that gave them the best business upside.  Apple signed whatever contract had to be signed and moved on.  You can bet that neither Apple, or clearly, AT&T thought the iPhone was going to be this successful.  AT&T got caught with their pants down in the middle of a credit crunch.  Building out towers and pulling backhauls is horribly capital intensive, it isn’t something you can fund by scrounging around the couch cushions for change.  Jason should know this.

Does AT&T’s service suck? Yes. will it get better?  It had better.  Apple knows that there are bags of money waiting for it in Sprint, T-Mobile, and Verizon in the US and so does AT&T.  I am sure they don’t care who carries the iPhone as long as they support the experience well and they get money off of the hardware.  As soon as Apple is able to, you will see the iPhone on every carrier that delivers visual voicemail, agrees to the free-for-all AppStore, and will pay Apple its hardware subsidy.

Think about how it was before the iPhone, you had to listen through all of your voicemails just to get to the important one.  There were 9 stores you had to go to for apps, and could only install ones the carrier approved.  Verizon still doesn’t like Wi-Fi on its handsets for some inane reason, could you imagine an iPhone without Wi-Fi and the AppStore?  It would destroy the experience, so until Apple can deliver the experience on these other carriers they won’t.  Period.  Can you imagine that Steve Jobs is happy that the 3GS still doesn’t have MMS, tethering, decent  service, and the full 7.2 Mbps HSDPA downloads that the device supports? No, he can’t be, it is screwing up the experience.

Jason’s point  #3 : Draconian App Store policies that are, frankly, insulting

I can’t, and won’t try to defend the AppStore’s policies, they don’t make any sense, and it is currently crippling the platform.  But again, you have to remember several things.  Apple doesn’t sell software to make money, and they don’t care how much applications in the app store cost.  They only care that they are there.  If each and every application in the AppStore were free, and the AppStore were costing Apple millions of dollars a year, they still wouldn’t care.  They are making the money up on the hardware side.  There is little incentive for Apple to change the AppStore right now until the actual end users, not the developers start complaining.  As a consumer there isn’t much to complain about except for organization. There are plenty of games that are pretty awesome.  The market has shown that is what end users want.  That is not to say that there isn’t a market for productivity and business apps on the iPhone, some of my favorite apps are productivity apps, but customers have indicated that they don’t want to pay for them.

Look at their competition.  Pre, Android, and BlackBerry are no match really, all of those AppStores are no better than the iPhone AppStore, they just have fewer problems because there are so many fewer developers and software.

When I think about how I would solve the problems, I don’t know how I would do it.  Especially when constrained by Apple’s business model.  Apple needs to move phones and iPods.  That means very low prices for applications, and applications that appeal to the widest audience possible, hence the bizarre puritan regulations on the types of applications in the store.  They also have to adhere to the language of whatever their contract is with AT&T, that they signed 2 years ago when there was no AppStore, there weren’t thousands of developers, and billions of applications downloaded.

The agreement was likely myopic, but who could predict this type of success?  Again, does the AppStore submission policies, rating system, and application exposure suck?  Sure.  Will Apple fix it?  They had better, and they know it.   Things will drastically improve after they have had some time to think about it, which they have, and when they can re-negotiate the contract with AT&T, which they are about to, using Verizon as leverage.

One final point, while it is irritating to developers, there are around 20 million iPod Touch / iPhone customers out there.  That is one hell of a market, so while complaining remember that Apple is enabling you, after jumping through a few hoops, to directly address a market that you wouldn’t have had a prayer of addressing two-and-a-half years ago.

Jason’s point #4 : Being a horrible hypocrite by banning other browsers on the iPhone

I grudgingly have to defend Apple in this.  I agree that it would be better if they allowed other browsers on the iPhone.  The problem is with the T’s & C’s of the AppStore and their ban on other non Apple provided scripting languages.  Something like V8 is really powerful, if Apple allowed other scripting engines like that one, it would break their security model ( which I agree has already been broken by the jailbreaking community ).  Apple can’t cave on this, or they would have a hard time explaining why they don’t allow the Ruby VM, or the Python VM, or allow you to download one app from the AppStore, and have it change around on the user once they have downloaded it.  Imagine you download an application that has a G rating, and then it downloads X content.  With in-app purchase, the application could circumvent parental controls and allow kids to buy porn on their parents’ credit cards.

Apple doesn’t want this so they prevent any scripting engines, and unfortunately browsers are caught up in this net.  I can’t really think of a good method of preventing this other than mechanical turk, I think if someone can, there is a powerful business opportunity for them.

Jason’s point #5 : Blocking the Google Voice Application on the iPhone

AT&T may not control what applications Apple approves or disapproves for the iPhone, but it is hard to believe that Apple would care if someone created a google voice application for the iPhone.  While AT&T may not approve applications, there is almost assuredly language in the original distribution contract with them that prohibits any  applications that simulate voice calling functionality over AT&T’s 3G network.  These applications would run afoul of the guidelines.

As an example, there are many file hosting / ftp / uploading / mobile office programs on the AppStore.  When Apple launched its own MobileMe iDisk application, they didn’t force everyone to remove any application with uploading and downloading functionality.  They are allowing the market to decide which is the best application / service, which is the right thing to do, and feeds into Apple’s business model.  Whatever it takes to move units.  The rejections reek of AT&T either directly or indirectly.

Jason’s Questions:

1. Do you think Apple would be more, or less, successful if they adopted a more open strategy (i.e. allowing other MP3 players in iTunes)?

I think that if Apple were to allow other MP3 players in iTunes it would undermine their core strategy of using their software to sell Macs or now mobile computers.  In the short term, it would boost their sales of music, but in the long term it would eat away at their hardware business.

2. Do you think Apple should face serious antitrust action?

No, Apple has not behaved anti-competitively, or limited consumer choice in any material way.  This situation with AT&T may be violating some sort of law related to the breaking up of the Bell System, but there are plenty of choices for customers out there in computers, mobile devices and applications, they just all suck, which is not Apple’s fault.

3. Do you think Apple’s dexterity and competence forgive their bad behavior?

Look, at the end of the day, Apple is a business.  They need to protect their bottom line and their shareholders, not make a bunch of programmers and technorati feel good.  They need to build and sell good hardware.  Software is an important part of that, but to continue to provide value to their shareholders, in their estimation, they need to control the experience end-to-end.  If that were a problem, their board would let them know, otherwise they are building awesome products that deliver that the mainstream consumer wants, as long as they have the majority of the market with the customer freely choosing their “locked down” solution, they will make the rules.  So I don’t think Apple needs to ask forgiveness.

As a bonus, for Michael Arrington I gave up on the iPhone about 8 months ago and went with a G1 exclusively.  I wanted to love it, but after a while with the slowness, and having to remove applications just to get email and the browser working properly I gave up and went back to the iPhone.  Android is OK, it doesn’t integrate with anything and after a while users will find that those rough edges add up to “not the iPhone.”  I went back to my iPhone with the 3GS and I am very happy with it, happier than I was before switching.  I am still not happy with AT&T, but what can I do?

I don’t regret switching away, and switching back, it made me realize how truly revolutionary the iPhone is.  I am confident that Apple will fix these issues, because ultimately it jeopardizes their hardware business.  I don’t think they will do anything until they believe they can fully address the issue.

I still think that Windows Mobile, and Android will ultimately have more units sold worldwide, but I think that the iPhone will remain the most profitable.  I would always want the most profitable 5% of the market over the least profitable 95%, and I think if I had a startup my shareholders would agree.


The End of WinTel: Quad-Core ARM Cortex A9 Apple Tablet

Posted: July 24th, 2009 | Author: | Filed under: Apple, Google, iPhone, Microsoft, mides | Tags: , , , , | 1 Comment »

I have been poking around with ARM chips via the beagleboard for a while now, and I have to say that at a far lower speed, they are much more energy efficient than the Intel Atom, and I have a hard time finding the difference in performance.  After Intel’s tirade at that conference, I was sure that there was something to the threat from ARM, now we are seeing some rumors about the possible fruits of the Apple / PA Semi merger :  AppleInsider exclusive: Apple Tablet Early Next Year.

While that is interesting in its own right, I think there is more at stake here than just what chips are powering the coolest devices.  I have been waiting, as have most everyone else, for this conceptual tablet.  I want to not have to carry a Kindle, an iPhone, and my laptop.  It would be awesome if I had a single device that used wireless HDMI to connect to my screen and speakers, bluetooth to communicate with my keyboard and mouse, and 3G for phone calls and mobile data.  This mythical tablet is the closest thing to this.  If it runs full OS X, and has the ability to run iPhone apps as well as native OS X apps it will complete the hat trick.  It should have a virtual keyboard for when I am not near my bluetooth keyboard, and when it is in proximity, it should use it, without dialogs or configuration.  Likewise when the monitor is away, it should display on device, otherwise, it should use my monitor.

So even if this device is only partially what my dream is, it will be enough to get me to buy it and probably most of everyone else will buy it too.  That makes for an interesting shift in the consumption of applications.  Now people will start developing for mobile first and desktop second.  This means that they are developing for ARM first and Intel second.

From the server room to our pockets, power is a concern.  One of the things that I can’t wait for is the ability to have a server that runs 100 ARM Cortex A9 cores at 1 GHz instead of 8 CPUs at 3.4 GHz.  The former server would consume way less power and perform far better as a web application server due to the extreme threading that would be possible.  Desktop machines would follow directly behind with 50 core desktop machines with 50 PowerVR video card on a chip chips with the monitor divided up in a 25 x 25 grid ( this will take some work ).  This could be a very thin box with only one very silent fan and have insane performance.  Not to mention that the same machine could be a laptop that runs way cooler than my MacBook Pro, which hovers around 135 degrees(f) while just playing iTunes.  It could get 16 hours of battery life using the same battery that I use today.

In this world, Apple is far better positioned than Microsoft, with their / Kronos’ OpenCL.  Snow Leopard will be in a great place to benefit from this type of architecture.  Not to mention the AppStore, Apple has the DRM, distribution, signing infrastructure all in place, and hundreds of thousands of developers know how to use it, don’t think they aren’t thinking about pushing this model to the macintosh for application distribution, it just makes too much sense.

The future is clearly mobile, but who is going to lead that charge is an open question.  Apple has made moves to secure their superiority for the next few years, Microsoft appears to be going backwards.  Intel just can’t seem to break into the ultra-low power CPU space without an acquisition.  I think the Wind River purchase was to put a dent in the number of ARM customers.  Clearly the future is not dominated by WinTel.  I am shocked that AMD hasn’t abandoned its platform and moved to ARM computer on a die chips, I am sure you could imagine how awesome it would be to have a muti-core ARM chip with an ATI GPU on a die.  Intel would say that the ARM doesn’t perform as well as their Atom CPU, but that was the mistake that let AMD back into the game before, they just kept sticking to the performance argument while the market was telling them that the current speeds were fast enough, and that they wanted better performance per watt.  If Intel hadn’t had that R&D group pushing ahead with the Mobile Pentium in Israel, the computer industry would look very different today.

I think that the Apple tablet will be a game changer, and will ultimately be their most successful computer launch, even more so than the iMac which brought them back.  I am afraid that if Microsoft and Intel can’t answer, the one-two-punch of Steve Jobs, and Google will finally have felled the giant duopoly.


How I Fixed my iPhone 3GS’ Battery Life

Posted: July 14th, 2009 | Author: | Filed under: Apple, Companies, iPhone | Tags: , , | No Comments »

When I got my iPhone 3GS I was incredibly excited.  Mostly about the video features, and the speed.  I was a bit skeptical about the battery life claims with the bump in processor speed, and found that the iPhone 3GS does have much worse battery life running firmware 3.0 than the iPhone 3G does.  But the source of the poor battery life wasn’t what I thought it would be.

Originally the iPhone 3G would last me about 12 ~ 14 hours from charge, or I would be down to the 20% mark at around 11 PM or so.  That was fine battery life for me, since I didn’t really need to use my phone any more than that.  I had everything enabled, and have awful signal quality at my house, so I was surprised by the good performance of the battery.  Once I upgraded to the 3GS, the battery would need to be charged every 6 hours or so.  I found myself having to plug it in in the car, at work, and basically everywhere I could find a plug.  I tried turning 3G off, GPS, Wi-Fi, all of the stuff that Apple had said would improve battery life.  None of it seemed to help, I was resigned to waiting for another firmware update to fix the issue, but then I turned off push.

At first, I didn’t because the original iPhone 3G had push turned on and it didn’t seem like such a big deal, but then I remembered that I didn’t have any apps on the original phone that supported push notifications.  On my 3GS, I do have applications that support push.  I’m not sure how Apple is doing it, but I would guess that the connection is staying open longer than with just push email, it may even stay open as long as necessary to communicate to the 3rd party server, and then back to Apple, but it seems that keeping the radios on for that long just slaughters the battery.

Once I turned off push the iPhone 3GS now lasts much longer than my original iPhone 3G.  The battery life is a dream compared to my G1, as well as what I hear about the Pre.  I don’t really want push notifications.  I think they are annoying, the only time I would consider them would be for AIM or something, but even then if I want to chat with people, I would open the application.  If someone really wants to get hold of me, they should send me a SMS telling me to open Skype or AIM or whatever.  It is less battery intensive than the push process.  Maybe an update will address this issue, but until then push notifications will remain off on my 3GS.